Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg

Discovering-Public.pdf
ISBN: 9781544355375 | 400 pages | 10 Mb

• Discovering Public Relations: An Introduction to Creative and Strategic Practices
• Karen Freberg
• Page: 400
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781544355375
• Publisher: SAGE Publications

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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The theory of structuration is a social theory of the creation and reproduction of social systems Structure is also, however, the result of these social practices. research of social relations, rather than organically discovering them, since they use that integrating structuration theory into public relations (PR) strategies could  PDF|EPUB Discovering Public Relations Karen Freberg
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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on An Introduction to Creative and Strategic Practices.

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